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Telecommunications Regulation: An Introduction

Economides, Nicholas - NYU Stern School of Business - 2004

leverage their monopoly powerin the local market to the long distance market. We also discuss thewave of mergers in the …

Persistent link: https://www.econbiz.de/10009435083

Danone Branding Strategy in China

Melewar, T C; Badal, E; Small, J - 2005

This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....

Persistent link: https://www.econbiz.de/10009465504

Internet advertising efficiency

Daugirdaitė, Dovilė - 2008

Online advertising revenues it the fastest rising sector in advertisement industry. However there is no sufficient … introduces conception and theory of internet advertising with principal distribution methods in order to deliver marketing … messages and attract customers. Also web advertising advantages are evaluated in comparison to more traditional advertising …

Persistent link: https://www.econbiz.de/10009479160

Increasing the opportunities of the Internet as a contemporary advertising medium

Jakštienė, Sandratestas; Susnienė, Dalia; Narbutas, … - 2008

, as more and more marketing executives have convinced themselves that the Internet, as an advertising communication … channel, is able to put business advertising projects into practice more cheaply and efficiently. Therefore, most often … advertising on the Internet becomes the means of communication of such projects. Most writers admit that it is those businesses …

Persistent link: https://www.econbiz.de/10009479345

ONLINE ADVERTISING OF TOURISM IN BUCOVINA

HÎNCU, Liliana - 2017

The online advertising of Bucovina tourist area through web pages is a great means of promoting and attracting a large …

Persistent link: https://www.econbiz.de/10011661693

PROMOTING THE IMAGE OF SCHOOL IN THE RURAL SPACE

Oprea, Oana-Miruna - 2017

The concept of promoting belongs to the marketing field. Marketing is a particularly old activity, who took different forms over time. Today, however, in the educational field in particular, the emphasis is on quality, while the educational offer is very diversified and adapted to the most...

Persistent link: https://www.econbiz.de/10011716404

Information Technology, Science, and Public Policy

Cheney, David - 2007

This dissertation addresses how information technology (IT) affects science, andthe resulting implications for investments in IT and in research. The dissertation reviewsrelevant science policy literature and literature on the effects of information technology,and then examines in detail the...

Persistent link: https://www.econbiz.de/10009458903

Mapping search engine marketing

Lee, Geoffrey; Thyne, Maree; Deans, Kenneth R.; Gnoth, … - University of Western Sydney; University of Western Sydney; … - 2007

The Internet creates opportunities for firms to leverage information technology to expand markets, increase efficiencies and raise profits. Users benefit through expanding their global search capacity for information and experiences. However, rapid expansion and increased complexity have created...

Persistent link: https://www.econbiz.de/10009482078

Small business benefits for, barriers to, and information sought using the Internet

Lee, Geoffrey; Mcguiggan, Robyn L. - 2009

provides continuous advertising globally. In contrast, of 12 barriers reported in the literature in 2000, only one barrier (the …

Persistent link: https://www.econbiz.de/10009482265

.comUnity : A study on the adoption and diffusion of internet technologies in a regional tourism network

Braun, Patrice - 2003

This thesis describes the initiation and evolution of an action research project, which investigates the adoption and diffusion of Internet technologies in a regional Australian tourism network. The research evolved out of a portal development consultancy. The aim of the study was two-fold: to...

Persistent link: https://www.econbiz.de/10009484670