missing. For instance there is not yet a thorough definition of the term brand. This paper therefore tries to holistically … describe what characterizes the 'brand' phenomenon. A thorough look into history is crucial for a better understanding of the … brands, which reflects the main traits of the brand character as well als its complex interactions within and with its …

, for example food or non-food. For the private label analyses, the results show that, within the focal store, private label … also finds that a deeper manufacturer brand assortment hurts private label performance.This study contributes to a body of … industry and convenience consumer goods contexts.Keywords: assortment, private label, store brand, specialty retailing, cross …

. Anschließend folgt eine Analyse der bestehenden Qualitätsicherungssysteme für Lebensmittel und warum diese offensichtlich nicht in …

Purpose: To investigate the levels of store-switching for main food shopping consequent on a change in operator for a … findings.Design/methodology/approach: A two-phase random household postal survey on main food shopping behaviour was conducted … in a central Scottish city. The two phases, separated by one year, bracketed the change of a main food store from Safeway …

The purpose of this study is to assess and evaluate the most important risks in selected Europeanand international food …

As food is an experience good, the market for restaurant meals is a market where the cost of acquiring information …

, quality, and choice of healthy food options to consumers. In turn this has significant implications for public health …

agrichemicals by growers to produce food. Thispaper reports the results of a 1995 survey of consumer attitudes and perceptions … pesticide residues in food at the time of consumption, thissurvey population reports greater consumer concern about … with fewerchemical applications.Additionally, the results of a partnership between local growers, a food retailer anda land …