Deutschland vorzufindenden hohen Arbeitskosten einen erheblichen Standortnachteil darstellen und die Unternehmen sich veranlasst … found in Germany, represent a substantial location disadvantage and the enterprises see themselves compelled to invest …

) the violation of consumers’ perceptions of justice and equity [drawn from Rousseau’s (1989) Psychological Contract Theory …], and (3) consumers’ affective responses to exchange [drawn from Weiss and Cropanzano’s (1996) Affective Events Theory … findings have a range of key implications for both marketing theory and practice. …

behaviours has implications for both theory and practice. The provision of ‘special favours’ increases customer satisfaction but … was examined across three separate studies and based on the theoretical foundations of role theory and social identity … theory. Study 1 was exploratory and based on in-depth interviews using the Critical Incident Technique (CIT). The aim of …