in this dissertation develop quantitative marketing research methods that use choice experiments to provide designers …

While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail …

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

theory does not provide the answers. The starting point to gain a structured insight into this field of research was to …

Electronic-Business revolution. Investigation of mobile electronic marketing is essential to ensure both consumers and … organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to … technology change post adoption. This paper brings together research interests from a range of disciplines from marketing and …

forces the gardeners to orient their service and their marketing strategies more closely to their customers. A vague … knowledge about the needs, wishes and motives of the own customers and their shopping behaviour permits only a "grey-in-grey"-marketing …