In the emergence of a pro-patent and intellectual capital era the management of Intellectual Property (IP) is currently undergoing major changes. IP management systems are becoming increasingly complex and strategic in handling an integrated portfolio of IPRs and intellectual assets rather than...

Die Arbeit fasst die Entwicklung der Consultingbranche in Europa zusammen.

Kaum ein Berufsstand hat einen so schlechten Ruf wie der des professionellen Beraters. Die fachbezogenen Medien im Bereich integrierter Informationssysteme sind voll von Berichten über mangelhafte Beratungsleistungen. Die einschlägige Literatur veröffentlicht zahllose Ratgeber in Buchform,...

ENGLISH SUMMARY: With diminishing sources of capital over the past two decades, developing countries have increasingly regarded the flow of foreign direct investment (FDI) as their main source of capital for development. In response to this, countries have also liberalised their policies, making...

This study examines the relationship between a firm??s degree of multinationalityand its managers?? earnings forecasts. Firms with a high degree of multinationality aresubject to greater uncertainty regarding earnings forecasts due to the additional riskresulting from the more complex...

This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....