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Exploring design and innovation: further developments in the innovation curriculum

Tabor, Emma; Chappell, Alison - 2001

The Exploring Design and Innovation booklet was developed as a curriculum resource to disseminate information about … Millennium Products and the Design Council's Sharing Innovation web site. The Sharing Innovation project examined over 80% of the … innovation. Part of the research will also be looking at ways of extending the curriculum developments in the teaching of …

Persistent link: https://www.econbiz.de/10009461249

Building Collaborative Culture Between Design Research and Practice Through Graduate Education

Popovic, Vesna - 2005

The concept of this paper is based on the framework in which the research is situated within the social structure that constitutes people, activity, context and culture. It explores industrial(product) design’s and artifact’s contribution to knowledge generation and its utilisation by...

Persistent link: https://www.econbiz.de/10009437482

When Advance Purchase need to be Made for Future Consumption – An Empirical Investigation of Consumer Choice under Bucket Pricing

Sun, Bao-Hong; Sun, Yacheng; Li, Shibo - 2006

Bucket pricing entails a prepaid price and a maximum consumption limit, which requires consumers to make advance purchase decisions before their consumption needs are fully revealed. We propose a dynamic model that involves how consumers form expectations of future consumption needs, learn to...

Persistent link: https://www.econbiz.de/10009441184

Essays on Integrating Product Design and Marketing Research.

Feit, Eleanor Mc Donnell - 2009

Engineers and product designers have developed sophisticated models to predict the technical performance of their designs, yet they seldom quantify how performance affects the desirability of the resulting products to consumers. Without this information, managers have difficulty judging which...

Persistent link: https://www.econbiz.de/10009476585

Game theoretic derivations of competitive strategies in conjoint analysis

Choi, S. Chan; DeSarbo, Wayne S. - 1993

While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension is developed for conjoint analysis by explicitly modeling competition in...

Persistent link: https://www.econbiz.de/10009476759

Brave new world - meeting the needs of society in the twenty first century, the role of design and design education

Bird, Edward - 1999

As we are about to enter both a new century and new millennium the human race appears to be engaging in universal stock taking. Auditing the past seems to be a means of coming to terms with the future.Design is not exempt from these phenomena. Both designers and design educationists are...

Persistent link: https://www.econbiz.de/10009461253

The advantages of preference-based segmentation: an investigation of online grocery retailing

Reynolds, Jonathan; Wilson-Jeanselme, Muriel - 2006

Most companies aim to identify different groups of attractive customers in order to offer them appropriate products and/or services. To do this, companies need market segmentation. There is, however, a problem with the standard methods employed in market segmentation. The static inductive...

Persistent link: https://www.econbiz.de/10009441520

Modeling in Branding: a critical ethnography approach

El-Amir, Ayman; Burt, Steven Leslie - 2010

Purpose- The paper aims to shed light on the potential of ethnography to provide a dialectical approach to modeling the process of branding as its focus widens from managerial to social.Design/methodology/approach- A critical approach to ethnography is adopted and implemented in light of the...

Persistent link: https://www.econbiz.de/10009465965

QuickUp Analysis of Wireless Sensor Network Startup Companies

Beck, Brian - 2007

The past decade has seen a relative explosion in the field of wireless sensing applications. The market for sensing equipment and sensing applications has increased rapidly and has been subject to constant changes. Many startup companies have emerged in this market seeking to create new...

Persistent link: https://www.econbiz.de/10009475169

Economic Uncertainty of Weight and Market Parameters for Advanced Space Launch Vehicles

Whitfield, Jeff A.; Olds, John R. - 1998

This paper reports the results of a study that evaluated the economic risk inherent in market variability and the uncertainty of developing weight estimates for an advanced space launch vehicle program. The purpose of this study was to determine the sensitivity of a business case for advanced...

Persistent link: https://www.econbiz.de/10009476073

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