The purpose of this report is to describe and motivate the market analysis program for photovoltaics that has developed over the last several years. The main objective of the program is to develop tools and procedures to help guide government spending decisions associated with stimulating...

The objective of my dissertation is to view referrals from the perspective of the supplier firm. Referrals influence potential customers to purchase (or not) from a specific supplier firm (e.g., Apple Inc.). Thus, referrals affect the supplier firms cash flow; and, in the first essay I argue...

Market and Customer Knowledge and the Role of Value in Firm Performance provides a multi-tiered look at how and when market orientation impacts seller performance. While market orientation is generally accepted as a key factor in above-average firm or SBU performance, the published literature...