Rowley, J. and Spiezia, M. Spiezia Organics: an SME marketing case study (c) Westburn Publishers Ltd, 2006. This … literature of marketing in small and medium sized enterprises (SME's). The article concludes with the proposition that … metadata relates to the electronic version of an article which has been published in its definitive form in the The Marketing …

The small and middle-size enterprises (SME) are the stabilizing elements in the regional development. This research is … institutions provide various counseling, inform about support programs for SME, process projects and create better business … conditions. There are possibilities how to increase the market position and the competitiveness of SME. Another possibility for a …

Innovationsmanager in kleinen und mittleren Unternehmen (KMU) der Pharmaindustrie bei der Einführung des Open Innovation Managements zu … Berücksichtigung der Anforderungen von Pharma-KMU zu analysieren und (2) daraus abgeleitet ein Konzept zur Implementierung von Open … Innovation bei Pharma-KMU zu entwickeln.Der Ausgangspunkt des Projektes war die Erkenntnis, dass die Life Sciences-Branche im …

Ländern erreicht dabei KMU als Unternehmen mit Problemen bei der Innovationstätigkeit signifikant besser als andere Ebenen …

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …