considered an accepted chapter of marketing theory. However, consumer response to many socially-conscious products never met … expectations - prompting marketing researchers to re-examine the assumptions underpinning the societal marketing theory. One such … between consumer societal knowledge and the purchase of socially-conscious products. However, the few studies which have …

sought to answer the research question: Why do consumers purchase timeshare units?Using a grounded theory approach, this … given the option to either purchase a timeshare unit at a discounted price with first-day incentives or to purchase at a … have purchased a timeshare unit over the past three decades (ARDA, 2010).There is relatively little research on purchase …

an attempt of this paper to investigate the influences of spirituality on willingness to purchase green products. The … and willingness to purchase green products. Data was collected via survey using self-reported questionnaires among … willingness to purchase green products. Malaysian Muslims make a difference only in spirituality while there is no difference …