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agricultural policies, opening European and world market, etc.) they will initiate new marketing strategies. To implement such new … marketing strategies, co-ops have to collect more risk capital and in Western European agricultural co-operatives this is … insights across the social sciences. It uses the results and common fi ndings of economics, law, marketing, fi nancing …
Persistent link: https://www.econbiz.de/10009445194
The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in whichsupply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close thisresearch gap by presenting empirical findings about how the volatility of...
Persistent link: https://www.econbiz.de/10009443763
Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...
Persistent link: https://www.econbiz.de/10009446154
A szállítmányozási vállalatok jelentős része nyújt logisztikai szolgáltatást megbízói részére. Ezáltal az őket megbízó termelő vállalatok állandó költségeik egy részét változó költségekké alakíthatják át. Az alapanyagok és késztermé-kek fuvarozásának...
Persistent link: https://www.econbiz.de/10009446464
marketing data demonstrated significant differences (P<.01) in price with seasonal lows in June/July and a steady increase in …
Persistent link: https://www.econbiz.de/10009466961
Master of Agribusiness
Persistent link: https://www.econbiz.de/10009464039
The paper analyses the potential benefits of marketing cooperatives in Hungary, employing a transaction cost economics …
Persistent link: https://www.econbiz.de/10010125401
Our research aimed to reveal the effects that can be observed during the buying process of food products and can influence the decisions of customers. We focused on the role of enduring involvement in customers’ behavioural loyalty, that is, the repurchase of food brands. To understand this...
Persistent link: https://www.econbiz.de/10011287909
THE AIMS OF THE PAPER: This paper explores digital data exploitation behaviours and shows how these conducts change according to the data sources used by agri-food firms when developing their products. METHODOLOGY: We adopt an exploratory multiple-case study to provide a theoretical framework...
Persistent link: https://www.econbiz.de/10014422105
revenues? The strategies considered are pre-harvest hedging with different marketing contracts at various levels of expected …
Persistent link: https://www.econbiz.de/10009430314