Diese Bachelorarbeit beschäftigt sich mit der Vermarktung einer Musikgruppe am Beispiel der Bremer Band DOGS ON CATWALK. Am Beispiel von DOGS ON CATWALK wird im Laufe der Arbeit dargestellt, welche Schritte notwendig sind, um die Vermarktung einer Musikgruppe zu optimieren. Zunächst wird mit...

Die Arbeit hat zum Ziel, ein grundlegendes ökonomisches Verständnis für die Struktur und Funktionsweise des Musikmarktes zu vermitteln, der sich aktuell in einer Umbruchphase befindet. Systematische industrieökonomische Analysen, die den Einfluss digitaler Technologien auf die Musikindustrie...

Several studies have measured the effects of regulation on a particular industry. These studies range widely in sophistication, from simple observation (comparison) of pre-transformation and post-transformation actual industry performance to econometric analysis that attempt to separate the...

The concept of measurement quality assurance (MQA) as embodied in National Institute of Standards and Technology (NIST) programs is not generally used within European programs for testing or accreditation. Although the essential elements of quality control and quality assurance are in the...

Objectives This research explores the relationship between young firms, their growth orientation-intention and a range of relationships which can be seen to provide business support. Prior-work Research indicates that networks impact the firm’s ability to secure resources (Sirmon and Hitt 2003;...

Australia and the UK are both prominent economies in the international arena and share a strong trade and investment relationship. Interestingly, the UK while being a significant destination for Australian exports is an even more significant destination for Australian direct investment, a case...

This paper reviews previous cost studies of overweight and obesity in the UK. It proposes a method for estimating the economic and health costs of overweight and obesity in the UK which could also be used in other countries. Costs of obesity studies were identified via a systematic search of...

Extract: This paper explores strategies for improving the value for money to Government in the financing component of public private partnership (PPP) procurement for social infrastructure projects, drawing on the experience of methods trialled over the past five years in the United Kingdom and...

The digital revolution on the web/internet is believed to be having a major impact on the performance of firms’ purchasing and supply functions. Beyond anecdotal evidence however, little is known about the actual level of utilisation of web-based interaction technologies in purchasing and...

Purpose: The purpose of this paper is to provide an overview of the logistical transformation of British retailing over the last three decades and to discuss likely challenges that face logistics managers in the futureDesign/Approach: Reviews the key works on retail logistics, including the...