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The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample …
Persistent link: https://www.econbiz.de/10009484489
can only be applied with caution in business-to-business marketing. Implications and future directions for research are …
Persistent link: https://www.econbiz.de/10009484490
Meeting the challenges of an unstable and unsettled environment is not easy. The recentimpacts on the hospitality services economy of changing technology, mergers of institutions,increasingly demanding consumers and increased competition have created an atmosphere ofvolatility and rapid change....
Persistent link: https://www.econbiz.de/10009445577
Physical distribution services are becoming increasingly important as supply chains strive to become more efficient in the logistical flow of goods to industrial customers. Performance of these services, however, takes place during encounters that customers have with various interfacing...
Persistent link: https://www.econbiz.de/10009484488
ökonomischen wie auch nicht-ökonomischen Modelle wird die mikroökonomische Theorie der Insitutionenökonomik, hier insbesondere des … surveying the transaction cost theory.// With alteration of mass production of standardised products into assembly of highly …
Persistent link: https://www.econbiz.de/10009467182
Im traditionellen Lebensmittel-Supermarkt stellt die Verkaufsfläche neben dem Personal wohl den wichtigsten Leistungsfaktor dar. Dieser Faktor ist aber mit hohen fixen Kosten belastet. Ein Ziel von Lebensmitteleinzelhandelsunternehmen ist, den Ertrag auf der bestehenden Verkaufsfläche zu...
Persistent link: https://www.econbiz.de/10009448913
Purpose: The purpose of this paper is to test the null hypothesis that there is no significant association between perceived environmental uncertainty (PEU) and a three component conceptualisation of commitment. Design/methodology/approach: Data were collected from owner/managers of community...
Persistent link: https://www.econbiz.de/10009475209
empirical grounds. It is subsequently argued that marketing planners need to demand that marketing researchers are more precise … explicitly including or omitting them. It is also argued that marketing managers can enhance channel relationships if they are …
Persistent link: https://www.econbiz.de/10009475212
emphasis on marketing of services in business-to-business context. Presents an application of SERVQUAL as a measure of service … departments are examined. The findings have important implications for shipping lines? marketing strategies. Though conducted in …
Persistent link: https://www.econbiz.de/10009484529