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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Who are 'innovators' and do they matter? A critical review of the evidence supporting the targeting of 'innovative' consumers
McDonald, H.; Alpert, F. - 2007
Purpose – This paper aims to bring together and evaluate the reasons that have historically been advanced to justify the heavy emphasis on innovative consumers within the general context of the adoption of products and services, and to assess the strategic benefits to be gained from targeting...
Persistent link: https://www.econbiz.de/10009448836
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Introducing Ecological Dynamics into Common-Pool Resource Experiments
Janssen, Marco A. - 2010
"Case-study analysis shows that long-lasting social–ecological systems have institutional arrangements regulating where, when, and how to appropriate resources instead of how much. Those cases testify to the importance of the fit between ecological and institutional dynamics. Experiments are...
Persistent link: https://www.econbiz.de/10009468313
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Essays on the Impact of Regulation Policies
Krasteva, Silvana Simeonova - 2009
existing theoretical literature on innovation and entrepreneurship. It summarizes some of the main findings of the effect of … various means of protecting intellectual property on the innovation incentives and the level of entrepreneurship activity. A … resulting prediction is that perfect protection leads to higher innovation incentives. This is puzzling in light of the …
Persistent link: https://www.econbiz.de/10009475469
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Three essays in open economy and international macroeconomics
Ojede, Andrew - 2009
foreign goods. The third essay examines the key forces driving innovation among entrepreneurs of ICT (information and … entrepreneurs to show empirically their relevance in explaining Schumpeterian innovation in the Indian software industry. This study … not only looks at the impact of years of schooling on innovation, but also the types of education received by an …
Persistent link: https://www.econbiz.de/10009464064
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The development of a reference database of health information resources to facilitate informed lifestyle choice
Cottrell, Genevieve Lee - 2008
This study investigates, within the current health care situation, theinterrelationship of the user, resources and tool in the design of a prototypeWELLNESS database-driven web site. A shift has taken place in health care,in which the base of conventional medicine has broadened to integrate...
Persistent link: https://www.econbiz.de/10009457725
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Small business benefits for, barriers to, and information sought using the Internet
Lee, Geoffrey; Mcguiggan, Robyn L. - 2009
Small businesses require the right information to enhance their competitiveness, increase access to markets, and improve profitability. The internet is widely recognized as a valuable source of information, yet small businesses are reported to lag behind their larger counterparts in internet...
Persistent link: https://www.econbiz.de/10009482265
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The advantages of preference-based segmentation: an investigation of online grocery retailing
Reynolds, Jonathan; Wilson-Jeanselme, Muriel - 2006
Most companies aim to identify different groups of attractive customers in order to offer them appropriate products and/or services. To do this, companies need market segmentation. There is, however, a problem with the standard methods employed in market segmentation. The static inductive...
Persistent link: https://www.econbiz.de/10009441520
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Researching Incomplete Markets: A Strategy for Timber Market Research in Leyte
Harrison, Steve R.; Baynes, Jack S.; Herbohn, John L.; … - 2005
The economic concepts of imperfect markets and incomplete information are examined, in the context of the market for smallholder timber in Leyte Province in the Philippines. A strategy is advanced to carry out timber market research, which involves identification of the supply chain and...
Persistent link: https://www.econbiz.de/10009447925
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Modeling in Branding: a critical ethnography approach
El-Amir, Ayman; Burt, Steven Leslie - 2010
within the critical orientation to theory building in marketing generally, and branding in particular through elaborating the …
Persistent link: https://www.econbiz.de/10009465965