Neo-classical microeconomic theory has been suggested to offer (1) an appropriate analytical tool for construction … microeconomic theory provides a useful means of analysis, it offers little for the practice of pricing, which is much more closely … related to the marketing discipline than economics. …

International marketing is growing in volume and importance for firms. Consequently, the impact of international … marketing on society has also taken on additional importance. Distribution through international marketing channels, often … referred to as exporting and importing, is the most frequently researched aspect of international marketing. Many marketing …

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the …

primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …

agricultural policies, opening European and world market, etc.) they will initiate new marketing strategies. To implement such new … marketing strategies, co-ops have to collect more risk capital and in Western European agricultural co-operatives this is … insights across the social sciences. It uses the results and common fi ndings of economics, law, marketing, fi nancing …

marketing strategies. Lastly, it takes intoaccount the emergence characteristics of new food buying behaviours. …