This paper conducts several analyses to discuss about consumers' preference of rice brands and suggest a way to reduce the number that currently stands at about 1,700 in the Korean market. With data collected from 358 survey respondents, a conjoint analysis was conducted to identify consumers'...

The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

Published by Asociación de Economistas Agrarios de Chile

The paper analyses how different aspects connected with regulations can influence theconsumers’ quality perception and the value that consumers attribute to the wine sectorproducts. In particular, aspects concerning labelling and presentation of designations of origin,which, in turn, mirror...

Consumer’s preferences for cured ham are investigated with conjoint analysis. A mixed rank-ordered logitmodel which allows the investigation for heterogeneous preferences and its sources is estimated. In particular, weanalyse to what extent consumers’ socio-demographic traits affect their...