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Persistent link: https://www.econbiz.de/10010353275
werden der Einfluss dienstleistungsspezifischer Objektmerkmale auf die strategische Beschaffung erklärt und Empfehlungen zur …The importance of services procurement increases constantly. However, empirical studies identify deficits in realising … the tremendous opportunities of strategic procurement of services in day-to-day business – caused by the difference of …
Persistent link: https://www.econbiz.de/10009451151
The wide commercial success of certain mobile phones, such as Apple‘s iPhone and RIM‘s Blackberry, was the motivation behind this study to examine empirically what drives the demand for mobile service bundles. If casual observation is an accurate indicator, consumers make their mobile...
Persistent link: https://www.econbiz.de/10009434841
The study of venture idea characteristics and the contextual fit between venture ideas and individuals are key research goals in entrepreneurship (Davidsson, 2004). However, to date there has been limited scholarly attention given to these phenomena. Accordingly, this study aims to help fill the...
Persistent link: https://www.econbiz.de/10009438106
This paper conducts several analyses to discuss about consumers' preference of rice brands and suggest a way to reduce the number that currently stands at about 1,700 in the Korean market. With data collected from 358 survey respondents, a conjoint analysis was conducted to identify consumers'...
Persistent link: https://www.econbiz.de/10009442651
The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership …
Persistent link: https://www.econbiz.de/10009443668
Published by Asociación de Economistas Agrarios de Chile
Persistent link: https://www.econbiz.de/10009443680
Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis … towards the 'Bio-Siegel', a German quality label for organic food introduced in 2002. It can also be shown that regular … customers of organic food are much less price sensitive than occasional buyers. …
Persistent link: https://www.econbiz.de/10009443704
The paper analyses how different aspects connected with regulations can influence theconsumers’ quality perception and the value that consumers attribute to the wine sectorproducts. In particular, aspects concerning labelling and presentation of designations of origin,which, in turn, mirror...
Persistent link: https://www.econbiz.de/10009443755
This paper aims to identify consumer preference for tea drinking products in Taiwan by applying conjoint analysis and investigate whether health claims as attributes would influence consumer’s choice behavior. From 1 July to 31 August 2005, 620 consumers of tea drinking products participated...
Persistent link: https://www.econbiz.de/10009445862