Lueth, Maren; Spiller, Achim; Schramm, Matthias - 2006
During the last years, low price products (e.g., private label) gain increasing market shares in theGerman meat market …. Compared to other countries the share of branded meat from integratedproduction chains is very low and most fresh meat is sold … much lower costs we examine the brand transfer from thepoultry to the red meat market taking Wiesenhof, the German brand …
