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Evaluation nutzt dabei zuerst Daten des Mannheimer Innovation Panel für die Untersuchung in Deutschland und später Daten der … Community Innovation Survey für die Untersuchung in Europa. Die Ergebnisse zeigen, dass die drei verschiedenen Ebenen der …
Persistent link: https://www.econbiz.de/10011324351
, various aspects of the innovation behaviour of the companies are highlighted. It is shown that funding from earned profits has … highlighted for medium-sized project?s in the field of innovation financing. …
Persistent link: https://www.econbiz.de/10009483677
Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...
Persistent link: https://www.econbiz.de/10009446154
a significant influence on innovation, but no direct effect on performance. This suggests that beef producers should …
Persistent link: https://www.econbiz.de/10009446428
A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides...
Persistent link: https://www.econbiz.de/10009446436
judged by individual performance on a scale to measure cognitive style. Effie Awards were not associated with innovation in …
Persistent link: https://www.econbiz.de/10009447341
product categories. Together, these findings challenge traditional conceptualizations of innovation adoption decision making … and suggest that cognitive models alone are insufficient to explain innovation adoption decisions. The second essay …
Persistent link: https://www.econbiz.de/10009447361
organizational innovation-based competitive strategy. The paper contributes to the strategic marketing theory by developing and …It has been argued that a firm's capacity to learn from its market is a source of both innovation and competitive … potential to contribute to competitive advantage. Prior innovation research has been biased toward technological innovation …
Persistent link: https://www.econbiz.de/10009447916
Researchers have pointed to the dearth of innovation studies in the services sector relative to manufacturing (Prajogo … this paper, we offer a comprehensive framework for researching innovation in hospitality that comprises drivers of … innovation, innovation outputs, and their connections with business performance. The framework synthesizes the research in the …
Persistent link: https://www.econbiz.de/10009467983
innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to … the relationships between industry structure, innovation and brand performance. The findings also show that market focused … learning and internally focused learning influence innovation and that innovation influences a brand's performance. …
Persistent link: https://www.econbiz.de/10009475226