The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

Die vorliegende Arbeit befasst sich mit Innovationsdiffusionsmodellen und deren Anwendung in der Marketingpraxis. Sie hat zwei Ziele: Einen Überblick über existierende Innovationsmodelle zu schaffen und ein neues besseres Modell zu entwickeln. Es wird ein neuer Klassifizierungsansatz...

Die Frage nach Eigenfertigung oder Fremdbezug von IT-Servicedienstleistungen ist h?ufiger Bestandteil unternehmerischer Entscheidungen. Neben bekannten Outsourcingvarianten wie z. B. Application-Service-Provisioning, steht neuerdings eine weitere Alternative zur Verf?gung: Cloud-Computing. In...

The loss of states’ sovereign immunity in the 1970’s opened the gates for highway-related tort liability suits against the states. Between January 2001 and September 2002, the State of Indiana investigated and settled hundreds of highwayrelated tort cases, involving several millions of...

The wide commercial success of certain mobile phones, such as Apple‘s iPhone and RIM‘s Blackberry, was the motivation behind this study to examine empirically what drives the demand for mobile service bundles. If casual observation is an accurate indicator, consumers make their mobile...

This paper conducts several analyses to discuss about consumers' preference of rice brands and suggest a way to reduce the number that currently stands at about 1,700 in the Korean market. With data collected from 358 survey respondents, a conjoint analysis was conducted to identify consumers'...