Die Bedeutung hochtechnologischer Konsumgüter nimmt immer mehr zu. Viele dieser Konsumgüter weisen einen hohen Anteil innovativer Technologien auf und verändern mit neuen Funktionalitäten die Lebens- und Umgangsgewohnheiten der Konsumenten. Zwischen den Potenzialen der Technologie und der...

The purpose of this conceptual paper is to address the lack of consistent means through which strategies are identified and discussed across theoretical perspectives in the field of business strategy. A standardised referencing system is offered to codify the means by which strategies can be...

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioral loyalty in a business services context, and attempts to...

Switching costs has been recognised as a primary reason why dissatisfied customers stay with their suppliers. While a validated multidimensional scale of switching costs exists in a business-to-consumer context, there has been little empirical research effort devoted to operationalising...

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioural loyalty in a business services context, and attempts to...

Logistikansiedlungen können einen großen Flächenbedarf und erhebliche Verkehrswirkungen aufweisen und sollten daher in den Fokus der Regionalplanung rücken. Die Arbeit beinhaltet empirische Planungsgrundlagen in Form von Nutzungs- und Verkehrskennwerten für Logistikbetriebe und...

Individual wages differ substantially across regions and cities within Germany. Based on this observation, the thesis aims to shed light on the causes and the underlying microeconomic mechanisms responsible for regional differences in labor productivity. It takes the notion of local human...

This research was initiated in the belief that new product development requires the integration of diverse knowledge located in different units or organizations. In recent decades, evolutionary scholars have emphasized the importance of coherent systems and regional scientists have highlighted...

Bucket pricing entails a prepaid price and a maximum consumption limit, which requires consumers to make advance purchase decisions before their consumption needs are fully revealed. We propose a dynamic model that involves how consumers form expectations of future consumption needs, learn to...

The body of literature surrounding emotional labor, defined as service employees’ effort to manage their emotions to meet organizational goals (Hochschild, 1983; Morris & Feldman, 1996), exhibits a severe lack of studies examining intercultural service encounters (i.e., service episodes in which a...