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Essays on innovation and communication
Kay Peters - 2008
innovations may help to improve their launch (Papers A1 and A2). Simultaneously, the diffusion of the internet and mobile devices …
Persistent link: https://www.econbiz.de/10009428989
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Danone Branding Strategy in China
Melewar, T C; Badal, E; Small, J - 2005
This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....
Persistent link: https://www.econbiz.de/10009465504
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Internet advertising efficiency
Daugirdaitė, Dovilė - 2008
introduces conception and theory of internet advertising with principal distribution methods in order to deliver marketing … methods. Analysis and evaluation of internet advertising market in Lithuania and main development factors of this field are … discussed in second chapter. Last chapter of this paper is based on research of internet advertising in domestic market in …
Persistent link: https://www.econbiz.de/10009479160
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Increasing the opportunities of the Internet as a contemporary advertising medium
Jakštienė, Sandratestas; Susnienė, Dalia; Narbutas, … - 2008
, as more and more marketing executives have convinced themselves that the Internet, as an advertising communication … advertising on the Internet becomes the means of communication of such projects. Most writers admit that it is those businesses …Today we can clearly state that fast development of the Internet opens up marketing opportunities for business. The …
Persistent link: https://www.econbiz.de/10009479345
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THORETICAL ASPECTS OF INTERNET ADVERTISING
Išoraitė, Margarita - 2017
years, the number of Internet users has been growing dramatically. Advertising on the Internet requires less cost and … charges higher interest rates. Advertising on the Internet indicates a rapid growth of marketing. It is attractive for its … the internet advertising and social network advertising. …
Persistent link: https://www.econbiz.de/10011617939
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IMPROVING CONTENT MARKETING PROCESSES WITH THE APPROACHES BY ARTIFICIAL INTELLIGENCE
Kose, Utku; Sert, Selcuk - 2017
Content marketing is today’s one of the most remarkable approaches in the context of marketing processes of companies. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and communication technologies. Nowadays, especially social media...
Persistent link: https://www.econbiz.de/10011617963
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ONLINE ADVERTISING OF TOURISM IN BUCOVINA
HÎNCU, Liliana - 2017
The online advertising of Bucovina tourist area through web pages is a great means of promoting and attracting a large …
Persistent link: https://www.econbiz.de/10011661693
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PROMOTING THE IMAGE OF SCHOOL IN THE RURAL SPACE
Oprea, Oana-Miruna - 2017
The concept of promoting belongs to the marketing field. Marketing is a particularly old activity, who took different forms over time. Today, however, in the educational field in particular, the emphasis is on quality, while the educational offer is very diversified and adapted to the most...
Persistent link: https://www.econbiz.de/10011716404
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Choosing Advertising Media
Mamoon, Zafor - 2014
Choosing the correct media to carry your message could well be the most important advertising decision you make. It is … estimated that from 70 to 90 percent of the advertising budget for any small business is spent in the media – the space or time … your ads are your sales force, you must make sure that they don’t waste your time or advertising budget by being in the …
Persistent link: https://www.econbiz.de/10011315494
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Choosing Advertising Media
Mamoon, Zafor - 2014
Choosing the correct media to carry your message could well be the most important advertising decision you make. It is … estimated that from 70 to 90 percent of the advertising budget for any small business is spent in the media – the space or time … your ads are your sales force, you must make sure that they don’t waste your time or advertising budget by being in the …
Persistent link: https://www.econbiz.de/10011531833