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An evaluation of marketing issues in sales force automation
Lingaiah, Naveen; Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Newcastle; … - 2003
Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...
Persistent link: https://www.econbiz.de/10009482243
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EMERGING FORMS OF COMPETITIVE ADVANTAGE: IMPLICATIONS FOR AGRICULTURAL PRODUCERS
Barone, Michael J.; Decarlo, Thomas E. - 2003
Traditional recommendations for building sustainable competitive advantages revolve around differentiating a product from the competition along attributes that are important and relevant to customers. However, strategic approaches based on such notions do not represent viable options for...
Persistent link: https://www.econbiz.de/10009443041
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Cultural frames that drive sales and marketing apart: An exploratory study
Beverland, M; Steel, M; Dapiran, P - 2006
Despite the necessity of close integration between marketing and sales, managers report less than satisfactory results … between marketing and sales are driven by differences in beliefs about the valid scope and focus of activity, time focus … to focus on removing implied status barriers between sales and marketing, provide sales with a strategic voice, and …
Persistent link: https://www.econbiz.de/10009481706
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Exploring the role of market learning capability in competitive strategy
Weerawardena, Jay - 2003
organizational innovation-based competitive strategy. The paper contributes to the strategic marketing theory by developing and …
Persistent link: https://www.econbiz.de/10009447916
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Red Lion Hotel Corporation
Shao, Yin-Chia - 2011
This paper is a strategy executing research project of Red Lion Hotels Corporation. The research content includes the nature of the business, environmental analysis, strategy position within the industry, competitive advantage, strategic history, evaluate strategy and a conclusion. The company...
Persistent link: https://www.econbiz.de/10009463240
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National Competitive Advantage as the Context for Marketing Strategy: An Empirical Study of the New Zealand Wine Industry
Bretherton, P - 2004
National competitive advantage is a model which is widely taught in business schools but there has been limited research into its usefulness for managers and policy makers in particular economies and industries. This research looks at New Zealand, and in particular its wine industry as a context...
Persistent link: https://www.econbiz.de/10009481885
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An overview of the role of information technology in strategic management: Part 2
Galbreath, Jeremy - 2006
Strategic management of the firm includes the strategic management of information technology in the context of business relationships. Firms do not exist in isolation. Multiple constituents make up a relationship network that constitutes the vital resources needed to fulfil the mission of a...
Persistent link: https://www.econbiz.de/10009434953
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Accounting for performance variation: How important are intangible resources?
Galbreath, Jeremy; Galvin, Peter - 2006
The primary mission of strategic management research is to explain variations in the performance of firms. As researchers have sought to explain differentials in firm performance, they have looked to the factors that underlie competitive advantage. For many years, industry structure factors were...
Persistent link: https://www.econbiz.de/10009434954
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Technological change
Köllinger, Philipp - 2006
Die vorliegende Dissertation beschäftigt sich hauptsächlich mit zwei Fragen: Erstens, welche Faktoren beein-flussen den Prozess, durch den sich neue Technologien unter Firmen verbreiten? Zweitens, welche Konsequen-zen ergeben sich aus der Verbreitung neuer Technologien? Beide Fragen...
Persistent link: https://www.econbiz.de/10009467190
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Internationales Marketing-Management
Berndt, Ralph; Fantapié Altobelli, Claudia; Sander, … - 2005
Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch … sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des … Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Auch die Marktforschung auf …
Persistent link: https://www.econbiz.de/10009471777