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response could be taken, as for example mitigation and insurance. This doctoral thesis focuses on the relation between the … insurance and the mitigation approach. It studies the impact of insurance instruments on mitigation of climate change. The main …
Persistent link: https://www.econbiz.de/10009476245
allows them to extend to consumers individually adjusted fair insurance offers. In a market which is characterized by … for the analysis in this thesis. Its purpose is to study the incentives of the agents in the car insurance market … in terms of the design of contracts and to the policy maker in terms of regulating the insurance market. After a short …
Persistent link: https://www.econbiz.de/10009482327
Neoclassical analysis of the labor market and its institutions. A systematic development of the theory of labor supply …
Persistent link: https://www.econbiz.de/10009432547
Brand related concepts in the business-to-business sector have received little attention. Nevertheless recent research has shown that brand equity exists in business-to-business markets. Thus, brand-building investments in this sector may be worthwhile. Moreover, the brand loyalty concept...
Persistent link: https://www.econbiz.de/10009437604
) the violation of consumers’ perceptions of justice and equity [drawn from Rousseau’s (1989) Psychological Contract Theory …], and (3) consumers’ affective responses to exchange [drawn from Weiss and Cropanzano’s (1996) Affective Events Theory … findings have a range of key implications for both marketing theory and practice. …
Persistent link: https://www.econbiz.de/10009438183
behaviours has implications for both theory and practice. The provision of ‘special favours’ increases customer satisfaction but … was examined across three separate studies and based on the theoretical foundations of role theory and social identity … theory. Study 1 was exploratory and based on in-depth interviews using the Critical Incident Technique (CIT). The aim of …
Persistent link: https://www.econbiz.de/10009438186
Meeting the challenges of an unstable and unsettled environment is not easy. The recentimpacts on the hospitality services economy of changing technology, mergers of institutions,increasingly demanding consumers and increased competition have created an atmosphere ofvolatility and rapid change....
Persistent link: https://www.econbiz.de/10009445577
Magistro darbe yra iškelta pramogų paslaugų marketingo komplekso atitikimo vartotojų poreikiams problema. Darbe išanalizuota ir susisteminta įvairių lietuvių ir užsienio autorių literatūra, publikuoti tyrimai bei apklausų rezultatai, susiję su paslaugų marketingu, marketingo...
Persistent link: https://www.econbiz.de/10009478526
Full-text of this article is not available in this e-prints service. This article was originally published in Management Research News, published by and copyright Emerald Publishing Group Ltd.
Persistent link: https://www.econbiz.de/10009455051
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Marketing Practice: Applied Marketing Science, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455182