New Zealand has used country-of-origin labeling (COOL) as a "“country brand”" to differentiate New Zealand lamb in international markets and increase consumer awareness of this lamb as a high-quality imported product. The case of New Zealand lamb is especially interesting as an unsubsidized...

Search advertising refers to the practice where advertisers place their text-based advertisement on the search engine's result page along with the organic search results. With its growing importance, search advertising has seen a recent surge in academic interest. However, the literature has...

The ability to digitize information goods such as music and movies and the growing accessibility of the Internet has led to online piracy and the emergence of a new class of retailers that specialize in digital downloads. Both online piracy and digital retailers have changed the dynamics of the...

Online Consumer-to-Consumer Communication Networks are characterized by informational and social benefits as well as time and effort costs for participants. Therefore, this dissertation takes an economic perspective on the network formation process as a determinant of value for consumers and...

Mit der Liberalisierung des europäischen Marktes für elektrische Energie haben sich die Randbedingungen für alle in diesem Markt tätigen Unternehmen grundlegend verändert. Um das langfristige Ziel eines europäischen Binnenmarktes zu erreichen, sind erhebliche Eingriffe in die unter...

Diese Doktorarbeit besteht aus vier eigenständigen Forschungsarbeiten, die in der Zeit von Oktober 2004 bis Oktober 2007 geschrieben wurden, während ich Teilnehmer am "Doctoral Programme in Quantitative Economics and Finance" an der Universität Konstanz war. Meine Forschungsinteressen...

Today's predominant disclosure philosophy calls for the fulldisclosure of all decision relevant information bycompanies. More publicly available information, theargument goes, limits the adverse selection problem by reducinginformation asymmetry among heterogeneous investors. Thus, theliquidity...