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Restaurants are thought to be high-risk businesses to operate and invest in. Specific myths about the failure rate of restaurants compared to other businesses have been examined by industry analysts and suggest industry rules-of-thumb for predicting high restaurant failure rates in their first...
Persistent link: https://www.econbiz.de/10009467819
This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the moderating role of experience, using a sample of business buyers. The central argument of this paper is that the strength of the effect of these variables on attitudinal brand...
Persistent link: https://www.econbiz.de/10009448097
The study of female entrepreneurship is a dynamic field, with more women than men engaging in self-employment in Australia, the United Kingdom and the United States. Prior research in this field has identified a series of factors which characterize entrepreneurs. This paper examines the extent...
Persistent link: https://www.econbiz.de/10009448218
This paper uses cross-sectional surveys of 1991 and 1997, a panel survey of firms surviving between 1991 and 1997 and comparison with a further cross-sectional survey in 1999, to compare the levels of use by SMEs of external business advice. The resource-based theory of the firm indicates that...
Persistent link: https://www.econbiz.de/10009465698