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Systematische Wiederverwendung von Softwarekomponenten bei Finanzdienstleistern

Rothe, Andreas - 2003

Für Finanzdienstleister ist die IT ein entscheidender Produktionsfaktor, der möglichst effi-zient und effektiv die strategischen Anforderungen mit IT-Hochleistungssystemen unter-stützt. Diese Arbeit stellt ein Gesamtkonzept zur nachhaltigen Steigerung der Effektivität der IT durch...

Persistent link: https://www.econbiz.de/10009467472

A brand audit on the L'Oréal brand

Staisch, Ingrid - 2007

ENGLISH ABSTRACT: The main question addressed in this research study is ‘How can L’Oréal improve upon theircurrent brand image and subsequent brand positioning amongst Stellenbosch students as theirtarget audience’. It was therefore considered necessary for the author of this research...

Persistent link: https://www.econbiz.de/10009442106

An exploratory investigation of the effects of co-production and co-consumption on the characteristics and adoption of service innovations: the customer's perspective.

Zolfagharian, Mohammadali - 2007

Customers play an active role throughout the marketing process. This dissertation concerns itself with customer's co-creation of value for self (co-production) and for other customers (co-consumption) during service production and delivery. With the servuction system as its overarching...

Persistent link: https://www.econbiz.de/10009475086

Autopoiesis in Disneyland: reassuring consumers via autopoietic brand management.

Keane, John F.; Taylor, W. Andrew; Trueman, Myfanwy; … - 1999

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Advertising, published by and copyright World Advertising Research Center Ltd.

Persistent link: https://www.econbiz.de/10009454995

Does Protective Capacity Assist Managers in Competing Along Time-Based Dimensions?

Atwater, J. Bryan; Chakravorty, Satya S. - 1994

The article presents results of a computer simulation experiment which investigated the use of protective capacity as a means to reduce production cycle times and inventory holdings for a production line. In the 1980s, quality was the primary focus for competition in many businesses. Many...

Persistent link: https://www.econbiz.de/10009459052

Continuous product innovation : a comparision of key elements across different contingency sets

Chapman, R. L.; O'Mara, Charles Edward; Ronchi, Stefano; … - University of Western Sydney; Universita? di Pisa; … - 2001

This paper discusses results from an international study of continuous improvement in product innovation. The empirical research is based upon a theoretical model of continuous product innovation (CPI) that identifies contingencies, behaviours, levers and performances relevant to improving...

Persistent link: https://www.econbiz.de/10009482146

Evaluating new product development performance in small to medium sized manufacturing firms

O'Mara, Charles Edward - University of Western Sydney; College of Business; … - 2009

The purpose of the research undertaken for this thesis was to examine management practices relating to new product development processes in small to medium-sized manufacturing firms (SMEs). The thesis topic has its origins in a European Community funded research project carried out during 1997-9...

Persistent link: https://www.econbiz.de/10009482160

The two sides of brand equity and the impact of brand extensions

Stegemann, Nicole - University of Western Sydney; University of Western Sydney; … - 2004

With developments such as an increase in competition, busier and more sophisticated consumers, companies attempt to achieve a competitive advantage through increased brand equity of their product offerings. Increased brand equity often translates into increased brand loyalty, which in turn means...

Persistent link: https://www.econbiz.de/10009482234

Economic evaluation of environmental impacts of industrial products

Manmek, Suphunnika, Mechanical & Manufacturing … - 2007

Environmental costs of products are closely related to their environmental impacts incurred at all life cycle stages of a product. Life Cycle Assessment (LCA) and Life Cycle Costing (LCC) methods are often used to estimate these environmental costs and impacts. However, LCA analysis is known to...

Persistent link: https://www.econbiz.de/10009484211

Economic internationalisation and the distribution of income : a comparison of the cases of Germany and the U.S.

Wacker, Ulrich - 2002

U.S.and Germany. The benchmark for assessing the empirical analyses theoretically is the general equilibrium framework … reality of labour market rationing and itsdistributional implications both in the U.S. and Germany. … U.S.and Germany. The benchmark for assessing the empirical analyses theoretically is the general equilibrium framework …

Persistent link: https://www.econbiz.de/10009471731

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