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As economies are increasingly driven by services, the introduction of newservices to satisfy customers and improve firm value is becoming a critical issue formanagers. In my dissertation, I take a step in improving the understanding of serviceinnovations.In the first essay, I look at the...
Persistent link: https://www.econbiz.de/10009464858
ziehen. Artikel 2 untersucht den Zusammenhang von Kundenzufriedenheit und Loyalität. Artikel 3 analysiert …
Persistent link: https://www.econbiz.de/10009467259
With the growing significance of services in most developed economies, there is an increased interest in the role of service innovation in service firm competitive strategy. Despite growing literature on service innovation, it remains fragmented reflecting the need for a model that captures key...
Persistent link: https://www.econbiz.de/10009438076
Innovation is internationally recognized as an important source of competitiveadvantage. It was the aim of this research to isolate which factors play a keyrole within South African firms in unlocking their product and serviceinnovation ability, and in so doing potentially promote prosperity for...
Persistent link: https://www.econbiz.de/10009447777
Innovation has long been considered the cornerstone of firm competitive strategy. The view that firms use innovation to create value and outperform competitors not only applies to manufacturing firms, but also to service firms. Despite the recent shift in marketing literature from goods-centered...
Persistent link: https://www.econbiz.de/10009448088
Innovative Catering is a research, development and innovation project that involves HAAGA-HELIA University of Applied Sciences, Finnish hospitality industry and the industry‟s technology and appliance manufactures. The objective is to build an experiential restaurant concept. The aim of this...
Persistent link: https://www.econbiz.de/10009467977
Warehouse financing has emerged as one of the most promising financing approaches for small and medium-sized enterprises (SME). Its basic working mechanism is to transfer the company's assets to collaterals which are more acceptable by the banks. In this paper, we take the position of...
Persistent link: https://www.econbiz.de/10009471445
The literature on NSD-based competitive strategy that has grown in significance suggests that service innovation or new service development (NSD) enables service firms to gain competitive advantage. However, the literature still lacks a well-founded conceptualisation and measure of the NSD...
Persistent link: https://www.econbiz.de/10009448830
Der Beitrag analysiert den Einfluss der Kundenzufriedenheit auf den ökonomischen Erfolg im Naturkostfachhandel. Auf … die Kundenzufriedenheit ein relevanter Erfolgsfaktor für den Lebensmittelfachhandel ist. In Erweiterung der in der … die Kundenzufriedenheit herausgearbeitet werden. Die Qualität der Ware und die Personalkompetenz stehen hier im …
Persistent link: https://www.econbiz.de/10009444367