considerable if administrators and decision-makers are to understand the mechanism of professional sports sponsorship. …The purpose of this study was to determine the incentives of companies in either sponsoring or not sponsoring … professional sports teams. The review of literature regarding the identification of incentives to sponsor professional sports teams …

Sport wird einerseits wie jede andere Tätigkeit in der Gesellschaft mit öffentlichen Abgabelasten beschwert … steuerlichen Behandlung des Sports hat wiederholt Fragen nach der öffentlichen Finanzierung des Sportes aufgeworfen: Inwieweit sind …

Bezugsrahmens wird das generelle Entscheidungsfeld der Profi-Sport-Clubs der Fußball-Bundesliga sehr ausführlich analysiert. Die … Schritten vollzogen: Für die Haupteinnahmequellen Stadionbesuch, Merchandising, Sponsoring und mediale Rechte werden jeweils die …

Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the …

This research proposes that a construct called Sponsorship Linked Advertising (SLA) is valuable in understanding how … brand and corporate advertising link to sponsorship and event marketing. SLA includes both ads that communicate a link to a … independent of any sponsorship link, whereas sponsorship linked advertisements intentionally unite a sponsorship and an event …

-related constructs, fan identification with a sponsored sport property, employee involvement with the sponsorship, and employee attitude …An investigation of the relationship between corporate sponsorship activities and human resource constructs was … conducted through an online questionnaire with employees of a southern U.S. energy provider. Specifically, three sponsorship …

. Alliances with sponsoring firms offering financial and performance-based resources, as opposed to operational resources, were … from the perspective of the firms seeking promotion. Relying on the theory of efficient capital markets (Fama, 1970), an … on the equity value of the sponsoring firms, which theoretically reflects investors’ expectations of future cash flows …

decision-making authority, and experience in decision-making) on the choice of sponsorship domain (i.e. sport sponsorship, arts … indifferent to arts or sport sponsorship, male managers showed a strong preference for sport sponsorship over arts sponsorship …. Managers were less interested in sport sponsorship than more senior executives. The preferences of managers with the least …