In the first part of the dissertation, we incorporate the concept of distributive fairness into the conventional dyadic channel to study how fairness may affect the interactions between the manufacturer and the retailer. Traditional wisdom has shown that only nonlinear pricing schemes can...

The marketing and operations management arms in a firm must work in coordination – marketing efforts to create demand go to waste if supply is suboptimal, and vice versa. However, achieving this coordination has remained a long-standing problem, because in most firms these units are managed in...