Kapareliotis, Ilias; Panopoulos, Anastassios - 2010
Purpose – The purpose of this paper is to determine the variables of brand equity measurement forGreek companies quoted … in the Greek exchange stock market.Design/methodology/approach – The measurement of brand equity has been a hot issue … throughout Tobin’s q. Thepresent paper is an international attempt to measure brand equity thorough Tobin’s q in Greece …