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Business use of branding strategies for e-commerce benefits
Onojaefe, Darlington Peter - 2008
working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …
Persistent link: https://www.econbiz.de/10009447199
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Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004
relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
Persistent link: https://www.econbiz.de/10009484485
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Internationale Verschuldungskrisen, die Kreditvergabepolitik des IWF und Schuldner-Moral-Hazard : eine Analyse aus vertragstheoretischer Sicht
Frech, Tim - 2005
during debt crises any longer. This is important because the present liquidity provision causes the debate about moral hazard … models assuming such a strategic complementarity between liquidity provision and good policies. At the same time we also … models contribute to the understanding how catalytic liquidity provision by an official institution can work to prevent a …
Persistent link: https://www.econbiz.de/10009471827
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The Consumer Direct Services Revolution in Grocery Retailing: an exploratory investigation
Teller, Christoph; Kotzab, Herbert; Grant, David B. - 2006
strategic competitive advantage in grocery retail markets. Other marketing issues such as pricing, assortment and store …
Persistent link: https://www.econbiz.de/10009465793
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Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination
Pentina, Iryna - 2008
The rapidly intensifying adoption of the Internet channel for marketing and sales by incumbent bricks … interest for both marketing scholars and practitioners. This dissertation investigates the role of two strategic decisions in …
Persistent link: https://www.econbiz.de/10009475012
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Customer management strategies using internet commerce in the Australian energy industry
Maher, Peter; Steane, Peter; Dufour, Yvon - 2007
strengthen their relationship with their customers and proactively respond to customer expectations in the provision of more …
Persistent link: https://www.econbiz.de/10009475251
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E-Business: Revolution, Evolution, or Hype?
Coltman, T.; Devinney, T. M.; Latukefu, A.; Midgley, D. F. - 2001
As the Internet continues to grow in size and capability, many firms are implementing Web-based applications and Internet-derived economic change continues to occur. If this change is revolutionary, now or in the near future, then many managers will be required to rethink their firm strategies...
Persistent link: https://www.econbiz.de/10009457343
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The value of managerial beliefs in turbulent environments: Managerial Orientation and E-Business Advantage
Coltman, T.; Devinney, T. M.; Midgley, D. F. - 2008
There is a great divide between the degree to which academic research accounts for the role of managerial discretion in firm performance and the weight given by the popular press and financial community to the importance of the management of an organization. The purpose of this paper is to...
Persistent link: https://www.econbiz.de/10009457344
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Privacy, Fair Information Practices and the Fortune 500: The Virtual Reality of Compliance
Schwaig, Kathy Stewart; Kane, Gerald C.; Storey, Veda C. - 2005
Corporate information privacy policies are receiving increased attention in the information privacy debate. Prior studies used Web surveys to analyze the content of online information privacy policies and to assess whether or not the policies comply with a standard known as the Fair Information...
Persistent link: https://www.econbiz.de/10009459010
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Analysis of Risk Behavior in the U.S. Farm-raised Catfish Market
Neira, Ivano; Quagrainie, Kwamena K. - 2006
The purpose of this research is to assess any risk-shifting behavior in the catfish market between processors and farmers. Over 93% of farm-raised catfish are sold through fish processing companies, and processors largely dictate the terms of trade, particularly size requirements. The classic...
Persistent link: https://www.econbiz.de/10009443191