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Full-text of this article is not available in this e-prints service. This article was originally published in Marketing …. Legal restrictions on manipulating the conventional marketing mix are discussed and alternative strategic moves towards …
Persistent link: https://www.econbiz.de/10009455036
information to develop sales and marketing campaigns geared towards improving sales closure rates. Future research, implications …
Persistent link: https://www.econbiz.de/10009458741
A thesis submitted in partial fulfilment of the requirements of the University of Wolverhampton for the degree of Doctor of Philosophy
Persistent link: https://www.econbiz.de/10009458979
approach to managing such ventures is outlined, based on strategic marketing theory applied to a major project, the …
Persistent link: https://www.econbiz.de/10009437710
All organisations, irrespective of size and type, need effective information security management (ISM) practices to protect vital organisational in- formation assets. However, little is known about the information security management practices of nonprofit organisations. Australian nonprofit...
Persistent link: https://www.econbiz.de/10009437932
This research examined the relationship between organizational design and leadership in decision-making teams. It used a grounded theory-based qualitative research design. The validity of the research was enhanced by data triangulation, wherein quantitative psychometric data augmented the...
Persistent link: https://www.econbiz.de/10009441659
This study presents a normative framework of the RFID implementation process in the UK public sector. It was motivated by the lack of socio-technical studies on the RFID implementation process in the UK public sector and the need for existing and potential RFID project managers to have an...
Persistent link: https://www.econbiz.de/10009465567
Global virtual teams are internationally distributed groups of people with an organizational mandate to make or implement decisions with international components and implications. They are typically assigned tasks that are strategically important and highly complex. They rarely meet in person,...
Persistent link: https://www.econbiz.de/10009468717
The terms capacity building and capability building are frequently heard in organisations and questions have been raised as to whether practices used in the private sector are transferable to the development aid sector.Gaps were revealed in the literature relating to conclusive definitions of...
Persistent link: https://www.econbiz.de/10009475268
This paper presents the preliminary results of one case study from a longitudinal research project. The purpose was to develop a theoretical framework to explain the dynamic development of market-oriented cooperatives within the fruit industry in the Mekong Delta based on empirical data...
Persistent link: https://www.econbiz.de/10009448457