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The importance of green innovation management is growing in practice and academia likewise. To our knowledge, a recent and comprehensive literature review is lacking. In this paper we contribute to a clarification of the concept “green innovation” and provide an overview of the existing body...
Persistent link: https://www.econbiz.de/10009457675
Technological advancements, especially in Information and Communication Technologies (ICT) have enhanced greatly the competition spurred by the globalization of the world economies. Even small and medium-sized enterprises (SMEs) are no more immune to the challenges that the globalization brings...
Persistent link: https://www.econbiz.de/10009457681
The internationalization of corporate research and development (R&D) is an increasing trend with implications for both R&D managers and policy makers. In this research, 62 foreign-owned R&D facilities from information and communication technology (ICT) industries as well as life sciences...
Persistent link: https://www.econbiz.de/10009482335
Persistent link: https://www.econbiz.de/10009449676
The desire to know the future is as old as humanity. For the tourism industry the demand for accurate foretelling of the future course of events is a task that consumes considerable energy and is of great significance to investors. This paper examines the issue of forecasting by comparing...
Persistent link: https://www.econbiz.de/10009448389
This article assesses the usefulness of transaction cost economics when we view economic organizations, such as firms as complex adaptive systems. Modern complexity science is a radically different in orientation to neoclassical economics, which deals with decision making in contexts that are...
Persistent link: https://www.econbiz.de/10009448627
Purpose: This paper is based on the proposition that the choice of marketing tactics is determined, or at leastsignificantly influenced, by the nature of the company’s external environment. It aims to illustrate the type of marketingmix tactics that are suggested for a complex and turbulent...
Persistent link: https://www.econbiz.de/10009458962
Persistent link: https://www.econbiz.de/10009458963
Research paper
Persistent link: https://www.econbiz.de/10009458967
Word-of-mouth advertising involves activities to encourage consumers to talk about a product or company to friends and neighbours, setting in motion a chain of communication that could spread through a whole market. Each activity, itself small and relatively unimportant, could escalate through...
Persistent link: https://www.econbiz.de/10009458977