If its prospects were doubted in the early 1990s, London is now the pre-eminent international financial centre. It … analysts approach this topic concentrating on the nature and quality of market relationships in London, others emphasise the … role that government regulation has played in promoting the growth of the City of London with respect to its European …

London is the most famous European destination bases on its culture, events, museum and heritage. This paper aims to … use the ‘10As’ model, especially in Activities, Appreciation and Action to show London’s diverse events, the customer …

The aim of this paper is to analyse the ‘4Ps’ of marketing in London tourism. We underlined the peculiarities of …