ANALYSE LONDON TOURISM BY MARKETING MIX ‘4PS’

The aim of this paper is to analyse the ‘4Ps’ of marketing in London tourism. We underlined the peculiarities of tourism marketing mix in case of the capital of UK. We presented the main tourism products and some characteristics of prtomotion, price and place in this case study.

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Year of publication:	2019-02-05
Authors:	SHENGNAN, Yin ; Nedelea, Alexandru Mircea
Publisher:	Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit
Subject:	London \| marketing mix \| tourism marketing

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Type of publication:	Article
Language:	English
Source:	BASE

Persistent link: https://www.econbiz.de/10011971405