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Insbesondere verfolgt diese Studie zwei Hauptziele. Erstens wird das Ausmaß an abwasservermindernden Verfahrensinnovationen bei chemischen Unternehmensstandorten aus dem früheren Bundesgebiet für die 1990er Jahre untersucht. Diese Verfahren können extern erworben oder mit Hilfe...
Persistent link: https://www.econbiz.de/10009467489
Hierbei handelt es sich um einen empirischen Vergleich der Nachhaltigkeitsberichte der Unternehmen der chemischen Industrie, welche sich während der Bearbeitungszeit der Bachelorarbeit im DAX, MDAX oder SDAX befanden.
Persistent link: https://www.econbiz.de/10009461023
follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...
Persistent link: https://www.econbiz.de/10009441802
Traditional recommendations for building sustainable competitive advantages revolve around differentiating a product from the competition along attributes that are important and relevant to customers. However, strategic approaches based on such notions do not represent viable options for...
Persistent link: https://www.econbiz.de/10009443041
primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …
Persistent link: https://www.econbiz.de/10009443733
agricultural policies, opening European and world market, etc.) they will initiate new marketing strategies. To implement such new … marketing strategies, co-ops have to collect more risk capital and in Western European agricultural co-operatives this is … insights across the social sciences. It uses the results and common fi ndings of economics, law, marketing, fi nancing …
Persistent link: https://www.econbiz.de/10009445194
marketing strategies. Lastly, it takes intoaccount the emergence characteristics of new food buying behaviours. …
Persistent link: https://www.econbiz.de/10009445573