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Vorliegender Leitfaden ist eines der Ergebnisse des Forschungsprojekts „Open Innovation in Life Sciences“ (OIL), das von Mai 2008 bis April 2011 an der Universität Potsdam durchgeführt wurde. Er nimmt für sich in Anspruch, gerade Innovationsmanager in kleinen und mittleren Unternehmen...
Persistent link: https://www.econbiz.de/10009449047
Die Arbeit untersucht den Einfluss der Genehmigung von Medikamenten durch die amerikanische Zulassungsbehörde FDA (Food and Drug Administration) auf den Aktienkurs der Antrag stellenden Aktiengesellschaft. Dabei werden Genehmigungen von wichtigen pharmazeutischen und biopharmazeutischen...
Persistent link: https://www.econbiz.de/10009450191
on changes in technology, marketing, and financing practices. An examination of the changes in technology is undertaken … differentiating between an expense and a knowledge based escalation strategy. The chapter on marketing emphasizes innovative and non … results of the examination of the technology, marketing and financing practices, it further confronts the decisive factors …
Persistent link: https://www.econbiz.de/10009450195
This study deals with the post-acquisition integration of small biotechnology firms into the structure of large pharmaceutical companies. In this context, pharmaceutical companies face the paradox, that they need to integrate the biotechnology companies in some way in order to get access to the...
Persistent link: https://www.econbiz.de/10009480992
follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...
Persistent link: https://www.econbiz.de/10009441802
Traditional recommendations for building sustainable competitive advantages revolve around differentiating a product from the competition along attributes that are important and relevant to customers. However, strategic approaches based on such notions do not represent viable options for...
Persistent link: https://www.econbiz.de/10009443041
primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …
Persistent link: https://www.econbiz.de/10009443733
agricultural policies, opening European and world market, etc.) they will initiate new marketing strategies. To implement such new … marketing strategies, co-ops have to collect more risk capital and in Western European agricultural co-operatives this is … insights across the social sciences. It uses the results and common fi ndings of economics, law, marketing, fi nancing …
Persistent link: https://www.econbiz.de/10009445194