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vorgestellt. Vor allem Unternehmen,die ihr Geld ausschließlich im Internet verdienen, sind auf die problemlose und intuitive …
Persistent link: https://www.econbiz.de/10009434166
Das Internet ist aus dem täglichen Leben nicht mehr wegzudenken. Immer mehr Unternehmen präsentieren sich mit eigenen … Websites und Angeboten im Internet, gleichzeitig steigt die Anzahl der Internetnutzer. Die Dynamik des Online-Marktes führt zu … zusätzliche Informationen oder Kontaktmöglichkeiten im Internet. Regionale Energieversorger, die im liberalisierten Strommarkt …
Persistent link: https://www.econbiz.de/10009434176
Examines the challenges that shopping and other commercial transactions on the Internet pose for the retail industry … Internet. There are, however, still a number of challenges facing the Internet retailer and shopper. These include: locating … the Internet without selling, but by using the Internet to support other business processes. Currently, many retailers are …
Persistent link: https://www.econbiz.de/10009455123
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Online Information Review, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455162
Internet marketing - a powerful goods and / or the delivery of products to target audiences. Internet - the place … evaluation, choice of instruments, etc. Internet marketing and marketing - it's a never-ending process that requires constant …-media products, advertising campaigns, and so forth. Internet marketing and marketing is a very important part of the overall …
Persistent link: https://www.econbiz.de/10011617940
A biodata based personnel selection measure was created to improve the retention rate of Catalog Telemarketing …
Persistent link: https://www.econbiz.de/10009475048
Several major websites offer hybrid auctions that allow advertisers tobid on a per-impression or a per-click basis. We present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e.g. Coca-Cola) will bid perimpression, while direct...
Persistent link: https://www.econbiz.de/10009435135
ENGLISH ABSTRACT: The objective of this specific research report is to analyse the internet marketing function within … internet changed the playing field in terms of marketingand how customer behaviour has changed over the past 13 years with the … introduction of the internet to the already established global distribution systems (GOS) and computer reservation systems (CRS …
Persistent link: https://www.econbiz.de/10009442058
The objective of this study was to investigate and report on user preference of Search Engine Optimisation (SEO), versus Pay Per Click (PPC) results. This will assist online advertisers to identify their optimal Search Engine Marketing (SEM) strategy for their specific target marketResearch...
Persistent link: https://www.econbiz.de/10009447171