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Empfehlungsmarketing zur Neukundengewinnung am Beispiel desRaiffeisen Private Banking Wien
Weiss, Gudrun - 2010
nicht vorhanden
Persistent link: https://www.econbiz.de/10009434269
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The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector
Tiwari, Rajnish; Buse, Stephan - 2007
lines of Online Banking – offered by more or less each and every bank. …
Persistent link: https://www.econbiz.de/10009429580
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Mobile Services Adoption Model
Abu Ghannam, Bashar - 2011
This research presents an explanatory model for consumers' adoption of mobile services. This model uses the Unified Theory of Acceptance and Use of Technology presented by Venkatesh in 2003 as a baseline and integrates the Perceived Enjoyment, Mobile Affinity, Perceived Price of Service and the...
Persistent link: https://www.econbiz.de/10009480900
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Quality Assurance Systems in the Agri-Food Chain ; Qualitätssicherungssysteme in der Agri-Food Chain
Schulze, Holger - 2013
Persistent link: https://www.econbiz.de/10010353275
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Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators
Kale, Sudhir H.; Spence, Mark T. - 2009
follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
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Spill-over effects in multi-sponsored events: Theoretical insights and empirical evidence
Pentecost, Robin D; Spence, Mark T - 2009
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744
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Designing and delivering compelling experiences: Insights from the 2008 Democratic National Convention
Kale, Sudhir H.; Pentecost, Robin D.; Zlatevska, Natalina - 2010
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...
Persistent link: https://www.econbiz.de/10009441802
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EMERGING FORMS OF COMPETITIVE ADVANTAGE: IMPLICATIONS FOR AGRICULTURAL PRODUCERS
Barone, Michael J.; Decarlo, Thomas E. - 2003
Traditional recommendations for building sustainable competitive advantages revolve around differentiating a product from the competition along attributes that are important and relevant to customers. However, strategic approaches based on such notions do not represent viable options for...
Persistent link: https://www.econbiz.de/10009443041
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Preispolitik für ökologische Lebensmittel: Eine neo-institutionalistische Analyse
Spiller, Achim - 2001
primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …
Persistent link: https://www.econbiz.de/10009443733
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“Co-operative identity”: A theoretical concept for economic analysis of practical co-operation dynamics
Szabo G., Gabor - 2007
insights across the social sciences. It uses the results and common fi ndings of economics, law, marketing, fi nancing … agricultural policies, opening European and world market, etc.) they will initiate new marketing strategies. To implement such new … marketing strategies, co-ops have to collect more risk capital and in Western European agricultural co-operatives this is …
Persistent link: https://www.econbiz.de/10009445194