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The contribution of market structure to the success of an electronic marketplace (e-marketplace) is an issue that has not received a great deal of attention in the literature. Although, researchers have given some attention to the antecedents of successful e-marketplace participation by...
Persistent link: https://www.econbiz.de/10009440838
This study examines performance measurement in on-line securities companies in the Australian marketplace. Marketing …
Persistent link: https://www.econbiz.de/10009441650
We find sale prices and net revenues received by sellers in the Midwestern club pig market are higher at traditional face-to-face auctions than at comparable Internet auctions. The comparison overcomes adverse selection issues that commonly plague such analyses by using data from sellers that...
Persistent link: https://www.econbiz.de/10009442785
The research study provides an overview of the deployment of marketing by architectural practices in the Western Cape … bans, make marketing an increasingly important competitive tool for architectural service providers in South Africa … still reluctant to engage in marketing activities to promote their firms, remaining largely reactive and preserving a myopic …
Persistent link: https://www.econbiz.de/10009447196
working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …
Persistent link: https://www.econbiz.de/10009447199
This paper examines an individual’s entrepreneurial adoption decisions to use mobile banking for both business and social reasons. A conceptual model based on social cognitive theory is developed to explain an individual’s propensity to adopt mobile banking. The theoretical framework...
Persistent link: https://www.econbiz.de/10009484005
internet for agricultural marketing are more likely to offer tractors for sale via in-person auctions than on eBay. …
Persistent link: https://www.econbiz.de/10009444983
Electronic trade platforms support trading transactions between enterprises. They have entered the business landscape including the agri-food sector only a few years ago. However, there already have been dramatic changes in the agri-food sector’s platform infrastructures. This paper analyzes...
Persistent link: https://www.econbiz.de/10009445091
follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744