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This paper examines the nature of propaganda and its use by corporations, particularly in the USA, over a period of … nearly 100 years. It emphasises the invisibility of much of this activity and propaganda’s importance for shaping … acquiescence in corporate hegemony. The role played by corporate propaganda in the development of different forms of capitalism is …
Persistent link: https://www.econbiz.de/10009463538
, or ability to establish a subsidiary. Consequently, the brand's success depends on the appropriate use of propaganda and … strategies.Irrespective of the position that religious propaganda or strategic brand management may assume, such forms of …
Persistent link: https://www.econbiz.de/10009480544
AFRIKAANSE OPSOMMING: Verskeie korporatiewe fiaskos gedurende die afgelope dekade het wêreldwye opskudding veroorsaakmet die gevolg dat daar vanaf ‘n nuwe oogpunt gekyk word na die wyses waarop korporasiesbestuur word. Terselfdertyd is daar ‘n wêreldwye belangstelling gekweek in...
Persistent link: https://www.econbiz.de/10009442039
ENGLISH ABSTRACT: Corporate Social Responsibility (CSR) is an illustrious initiative that most companies takeadvantage of in order to position themselves for competitive advantage in the businessworld. Other companies view it as an opportunity to contribute towards the development ofthe society...
Persistent link: https://www.econbiz.de/10009442096
During the first five to six years of the twenty-first century, the South African magazineindustry fragmented at a rapid rate and consumers had an ever-expanding choice of titles. Thespawning of niche markets as a result of this fragmentation was bolstered by a period ofsustained growth in the...
Persistent link: https://www.econbiz.de/10009442170
The tensions in the definition and practical implementation of sustainable development are clear. A number of international codes outline the principles that are considered as good corporate citizenship, but are often based on the priorities of the developed ‘North’. Africa calls for a more...
Persistent link: https://www.econbiz.de/10009442193
The negative impact of poverty on development and security in South Africa has been exacerbated by high food prices. However, high food prices have also had a positive effect in that it galvanised civil society into coalescing and finally playing an activist role. Looking at the development of...
Persistent link: https://www.econbiz.de/10009442195
In the run-up to the Millennium Development Goals of 2015, the United Nations GlobalCompact and others are targeting major corporations to play an active leadership role inpromoting sustainable development. Increasingly, corporations are encouraged to do sowhile pursuing profit-making business...
Persistent link: https://www.econbiz.de/10009442234
Persistent link: https://www.econbiz.de/10009447354