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Electronic communication media and electronic commerce have become substantial components of economic interaction. Buyers and consumers are increasingly integrated in processes of product and service specification. More and more coordination processes are conducted digitally or partly automated....
Persistent link: https://www.econbiz.de/10009451177
Durch das kontinuierlich ansteigende Medienangebot konkurrieren Medienprodukte zunehmend um die knappe Ressource der Rezipientenaufmerksamkeit. Crossmedia Marketing zielt auf die Präsenz in verschiedenen Medienteilmärkten, offline und online ab, wodurch sich die Abhängigkeit von einzelnen...
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Introduces applications of microeconomic theory to planning problems including urban form and structure, environmental controls, zoning and property rights, and income inequality and poverty. From the course home page: Course Description Planning Economics (11.202) is a course that runs for the...
Persistent link: https://www.econbiz.de/10009433233
The mature market presents challenges to marketers because much of theinformation about the marketplace is based on younger consumers, differing fromolder consumers in many important ways. The research project was commisionedwith two main objectives: to determine what is required to cater for...
Persistent link: https://www.econbiz.de/10009457846
Recent literature contains many examples of reputation systems which are constructed in anad hoc way or rely upon some heuristic which has been found to be useful. However,comparisons between these reputation systems has been impossible because there are noestablished methods of comparing...
Persistent link: https://www.econbiz.de/10009459259
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This thesis tests Oliver Williamson’s proposition that transaction cost economics can explain the limits of firm size. Williamson suggests that diseconomies of scale are manifested through four interrelated factors: atmospheric consequences due to specialisation, bureaucratic insularity,...
Persistent link: https://www.econbiz.de/10009465581
This thesis presents the findings of research into industrial and employment relations in the PNG mining industry, with particular reference to the Porgera gold mine. The thesis examines the challenges multinational mining companies go through in the formation and control of the workforces in...
Persistent link: https://www.econbiz.de/10009482023