Electronic communication media and electronic commerce have become substantial components of economic interaction. Buyers and consumers are increasingly integrated in processes of product and service specification. More and more coordination processes are conducted digitally or partly automated....

Durch das kontinuierlich ansteigende Medienangebot konkurrieren Medienprodukte zunehmend um die knappe Ressource der Rezipientenaufmerksamkeit. Crossmedia Marketing zielt auf die Präsenz in verschiedenen Medienteilmärkten, offline und online ab, wodurch sich die Abhängigkeit von einzelnen...

This thesis tests Oliver Williamson’s proposition that transaction cost economics can explain the limits of firm size. Williamson suggests that diseconomies of scale are manifested through four interrelated factors: atmospheric consequences due to specialisation, bureaucratic insularity,...

Ph. D.

Introduces applications of microeconomic theory to planning problems including urban form and structure, environmental controls, zoning and property rights, and income inequality and poverty. From the course home page: Course Description Planning Economics (11.202) is a course that runs for the...

AFRIKAANSE OPSOMMING: Verskeie korporatiewe fiaskos gedurende die afgelope dekade het wêreldwye opskudding veroorsaakmet die gevolg dat daar vanaf ‘n nuwe oogpunt gekyk word na die wyses waarop korporasiesbestuur word. Terselfdertyd is daar ‘n wêreldwye belangstelling gekweek in...

ENGLISH ABSTRACT: Corporate Social Responsibility (CSR) is an illustrious initiative that most companies takeadvantage of in order to position themselves for competitive advantage in the businessworld. Other companies view it as an opportunity to contribute towards the development ofthe society...

During the first five to six years of the twenty-first century, the South African magazineindustry fragmented at a rapid rate and consumers had an ever-expanding choice of titles. Thespawning of niche markets as a result of this fragmentation was bolstered by a period ofsustained growth in the...

The tensions in the definition and practical implementation of sustainable development are clear. A number of international codes outline the principles that are considered as good corporate citizenship, but are often based on the priorities of the developed ‘North’. Africa calls for a more...