Electronic communication media and electronic commerce have become substantial components of economic interaction. Buyers and consumers are increasingly integrated in processes of product and service specification. More and more coordination processes are conducted digitally or partly automated....

Durch das kontinuierlich ansteigende Medienangebot konkurrieren Medienprodukte zunehmend um die knappe Ressource der Rezipientenaufmerksamkeit. Crossmedia Marketing zielt auf die Präsenz in verschiedenen Medienteilmärkten, offline und online ab, wodurch sich die Abhängigkeit von einzelnen...

AFRIKAANSE OPSOMMING: Verskeie korporatiewe fiaskos gedurende die afgelope dekade het wêreldwye opskudding veroorsaakmet die gevolg dat daar vanaf ‘n nuwe oogpunt gekyk word na die wyses waarop korporasiesbestuur word. Terselfdertyd is daar ‘n wêreldwye belangstelling gekweek in...

ENGLISH ABSTRACT: Corporate Social Responsibility (CSR) is an illustrious initiative that most companies takeadvantage of in order to position themselves for competitive advantage in the businessworld. Other companies view it as an opportunity to contribute towards the development ofthe society...

During the first five to six years of the twenty-first century, the South African magazineindustry fragmented at a rapid rate and consumers had an ever-expanding choice of titles. Thespawning of niche markets as a result of this fragmentation was bolstered by a period ofsustained growth in the...

The tensions in the definition and practical implementation of sustainable development are clear. A number of international codes outline the principles that are considered as good corporate citizenship, but are often based on the priorities of the developed ‘North’. Africa calls for a more...

The negative impact of poverty on development and security in South Africa has been exacerbated by high food prices. However, high food prices have also had a positive effect in that it galvanised civil society into coalescing and finally playing an activist role. Looking at the development of...

In the run-up to the Millennium Development Goals of 2015, the United Nations GlobalCompact and others are targeting major corporations to play an active leadership role inpromoting sustainable development. Increasingly, corporations are encouraged to do sowhile pursuing profit-making business...

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