This work assesses innovation diffusion models and their application in marketing management. Its two principal aims …

. There are e.g. approaches from such diverse fields as economics, psychology and sociology. All in all, research on marketing …, epistemological principles and criteria towards marketing theories are discussed and the properties of Austrian economics in regard to … marketing are shown. In the second half the epistemological criteria are applied on Austrian economics. In a Popperian framework …

Word-Of-Mouth (WOM) has long been considered to be one of the most important marketing tools. The Internet has created …

Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were …

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …