Showing 1 - 10 of 2,297
Recent research in marketing has focused on cross-category variation in the market share of private label products … products. Empirical findings support the author's premise that consumer response to price and promotion decisions (demand) and … strategy, promotion …
Persistent link: https://www.econbiz.de/10009442569
The main objective of this paper is to present the most relevant findings obtained from in depthinterviews with processors and retailers about the N&H claimed products market in Serbia. Inour research we addressed the following set of topics: motivations and barriers to offer N&Hclaimed products...
Persistent link: https://www.econbiz.de/10009442763
The MA paper analyses the marketing complex of Co. Ltd. Baltic Express and the possibilities to develop it. Co. Ltd … services of the third company). In the competitive market of logistics, the major role falls on the marketing system of the … parts: The peculiarities of elements in the service marketing complex, Evaluation of Co. Ltd. Baltic Express marketing …
Persistent link: https://www.econbiz.de/10009478679
Nonprofit organizations (NPOs) have attracted significant levels of support from corporate sponsors over the past decade. Despite this significant and continuing interest, very little is known about how consumers perceive and respond to corporate sponsors of NPOs. Drawing on social identity...
Persistent link: https://www.econbiz.de/10009448854
completed solution for iFixit?s new venture. It has been reviewed and approved by the company?s marketing team, as well as the …
Persistent link: https://www.econbiz.de/10009485692
The article deals with the use of marketing activities in some firms in the Czech Republic. It is not only … marketing and how to access to use it in their companies. Further reveals how the marketing activities undertaken and the …
Persistent link: https://www.econbiz.de/10011316019
marketing relations in the tertiary sector, generally, and, especially, referring to the touristic sector. …
Persistent link: https://www.econbiz.de/10011316160
The marketing activity is a complex one that launches debates on various topics, including various areas such as … business partners. In this paper we analyze the importance of ethics and moral responsibility in marketing, putting emphasis on …
Persistent link: https://www.econbiz.de/10011716438
taking place in it. The focus of the marketing complex is the consumer and his wishes. Therefore, the primary goal of each … company is to meet the needs of consumers and maximize profits. To achieve this, the company uses marketing tools, a set of …
Persistent link: https://www.econbiz.de/10012158661
This article extends the Berry, Levinsohn, Pakes (1995) model to include retail services by Boston supermarkets in an equilibrium model of breakfast cereals and then tests alternative vertical pricing games between manufacturers and supermarkets to ascertain who’s got the pricing power....
Persistent link: https://www.econbiz.de/10009444860