Corporate sponsorship of a cause: the role of identification in purchase intent
Year of publication: |
2005-03-01
|
---|---|
Authors: | Cornwell, T. Bettina ; Coote, Leonard V. |
Other Persons: | Y. Evrand (contributor) |
Publisher: |
Elsevier Inc. |
Subject: | Business | Marketing | Promotion | Nonprofit | Cause Marketing | Corporate Sponsorship | Organizational Identification | Sport Sponsorship | Identity |
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