ENGLISH ABSTRACT: The global wine market has faced varying challenges in the first decade of the 21st century; over production brought a power shift in favour of buyers which resulted in a decline in profit margins per bottle sold. The main gainer in these uncertain times has been the consumer....

ENGLISH ABSTRACT: The goal of the study was to identify the ideal positioning strategy for the South African Apple and Pear industry to successfully compete as a supplier against Chile in the European retail environment. The hypothesis of the study states that the ideal positioning strategy for...

This study explores Malaysian entrepreneurs' incentives to export when engaging in international business. The data gathered were based on a survey of 214 Malaysian manufacturing firms. Statistical analysis was carried out using one-way analysis of variance. With the exception of a 'decline in...

International marketers are faced with the challenge of understanding the decision making process that consumers at the base of the pyramid (BOP) go through when choosing which products to buy .The unique characteristics of the BOP pose distinct measurement challenges which researchers have to...

While there is an influx of foreign investment into China, Chinese companies are also extending their interest overseas. Globalisation takes on various forms: the most common of which is direct exporting while a few chose to establish manufacturing facilities overseas (like Haier). The cases...

If models are simplified pictures of reality, current international market selection process (IMSP) models do not pass the test of reality. Further, there has been limited research carried out in Australia on this issue. Using grounded theory methodology, this article explores how a...

One of the major contributions of the IMP approach to international marketing has been the concept of interaction. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of interaction is taken into account. This will be illustrated in the...

Chile is one of the most stable and developed nations of Latin America and is strongly impulsed by exports. Historically, the main Chilean exportation has been cooper, which in the 70?s represented 80% of total exports. However, in 2004, cooper represented only 47% of Chilean exports as a...

This paper examines the impact of service orientation (SO) on relationship quality, and its consequences for consumer behaviour in the travel industry. Specifically consumers' positive behavioural intentions, perceptions of switching costs, and consumer activism are examined as consequences of...

This paper examines the effect of service orientation on a metaconstruct of relationship quality comprising of three dimensions; satisfac tion, trust and commitment, within the travel industry. The impact of these three dimensions on consumer behaviour is also explored, specifically consumer...