The impact of service orientation on relationship quality and future intentions
Year of publication: |
2004
|
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Authors: | Beatson, Amanda T. ; Lings, Ian |
Subject: | Marketing Management (incl. Strategy and Customer Relations) | Services | relationship quality | service orientation | future intentions |
Type of publication: | Article |
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Type of publication (narrower categories): | Congress Report |
Notes: | Beatson, Amanda T. & Lings, Ian (2004) The impact of service orientation on relationship quality and future intentions. In Australian and New Zealand Marketing Academy Conference, 29 November-1 December 2004, Wellington. |
Source: | BASE |
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