(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

This paper reviews previous cost studies of overweight and obesity in the UK. It proposes a method for estimating the … economic and health costs of overweight and obesity in the UK which could also be used in other countries. Costs of obesity … was used to calculate the mortality and morbidity cost of overweight and obesity. Population attributable fractions for …

The high and rapidly rising adult obesity rates in the United States, United Kingdom, Australia and New Zealand are ….S. In contrast, death rates from circulator diseases have a strong negative trend, but rising obesity rates almost certainly … have slowed this trend. This paper focuses on obesity-related mortality from diabetes and circulatory diseases and …

international standard for obesity, whereas 32.0 percent of Americans do. A total of 66.5 percent of Americans have a BMI over 25 … of obesity in the world and the United States one of the highest, giving particular attention to underlying economic …