Identifying effective strategies for encouraging individuals to disclose their personal information on the Internet is … conducting marketing activities. However, the extant privacy literature has found conflicting results regarding the effectiveness … examine how consumers respond to marketers' strategies for encouraging self-disclosure on the Internet, and how these …

internet is used for cost reduction purposes and as a competitive weapon, this will have a positive impact on export marketing … internet (when it is used for communication, networking, market research, sales, image enhancement, cost reduction and … competitive advantage purposes) and export marketing performance. Design/methodology/approach: Data were gathered via a self …

In degree work „Model of development of internet – marketing in a ceramic industry“ ways of perfection of model of … Internet - marketing to a ceramic industry, theoreticals models of Internet - marketing are analyzed, ways of communication in … Internet - marketing, their advantages and the lacks are estimated, the executed analysis Lithuanian and foreign models of …

The Internet creates opportunities for firms to leverage information technology to expand markets, increase … have given rise to the ?search engine marketing? (SEM) industry; this industry in North America spent US$9.4 billion in …

Internet and mobile telephony has transformed the human life and the way business conducted conventionally. India has … witnessed a tremendous rise in the internet and mobile penetration. Especially mobile technology has reached the nooks and … corners of the country where internet is still a farfetched dream. 3G services are the advanced services that facilitate …

The article deals with new trends in internet marketing in tourism. Internet is a powerful solution not only for big … company but for small company too, because internet advertisement is not expensive as other way of advertisement. In the world … is an increasing tendency for spreading of internet availability and this is the reason of the growing importance of …

Tourism has closely been connected to progress of ICTs for over 25 years. Nowadays, the Internet and ICTs are relevant … on all operative, structural, strategic and marketing levels to facilitate global interaction among suppliers …