Electronic communication media and electronic commerce have become substantial components of economic interaction. Buyers and consumers are increasingly integrated in processes of product and service specification. More and more coordination processes are conducted digitally or partly automated....

Durch das kontinuierlich ansteigende Medienangebot konkurrieren Medienprodukte zunehmend um die knappe Ressource der Rezipientenaufmerksamkeit. Crossmedia Marketing zielt auf die Präsenz in verschiedenen Medienteilmärkten, offline und online ab, wodurch sich die Abhängigkeit von einzelnen...

Ziel der Diplomarbeit ist es, wichtige Einflussfaktoren zur Steigerung derAbschlussrate (engl.: Conversion Rate) aufzuzeigen und diese durch einselbst entwickeltes Bewertungssystem einzuschätzen. Dazu umschließtdie Arbeit grundlegende technische Aspekte der Webshopsoftwarext:Commerce (Ver.:...

We analyze how di erent dimensions of a seller's reputation a ectpricing power in electronic markets. We do so by using text miningtechniques to identify and structure dimensions of importance fromfeedback posted on reputation systems, by aggregating and scoring thesedimensions based on the...

As Internet-based commerce becomes increasingly widespread, large datasets about the demand for and pricing of a wide variety of productsbecome available. These present exciting new opportunities for empiricaleconomic and business research, but also raise new statistical issuesand challenges. In...

Information systems can serve as intermediaries between the buyers andthe sellers in a market, creating an "electronic marketplace"that lowers the buyers' cost to acquire information about seller pricesand product offerings. As a result, electronic marketplaces reduce theinefficiencies caused by...

We present a framework for measuring software quality using pricing anddemand data, and empirical estimates that quantify the extent of qualitydegradation associated with software ver- sioning. Using a 7-month,108-product panel of software sales from Amazon.com, we document theextent to which...

The phenomenon of sponsored search advertising – where advertiserspay a fee to Internet search engines to be displayed alongside organic(non-sponsored) web search results – is gaining ground as thelargest source of revenues for search engines. Using a unique paneldataset of several hundred...

Purpose: The purpose of this paper is to explain variations in discretionary information shared between buyers and key suppliers. The paper also aims to examine how the extent of information shared affects buyers’ performance in terms of resource usage, output, and flexibility. ----- -----...